Every post needs to start with a catchy headline. More than anything else, a headline determines whether or not a viewer will read your post. Read more

“Free” is a powerful motivator in a subject line, but care must be taken to avoid being snared in the spam filter.

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Sometimes we get asked about copyright. Here are the basic facts.

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Our colleague Gary recently pointed out another reason why dynamic websites perform better in search than static websites. Read more

Gino Cosme has pulled together 10 Tips for the Online Copywriters in a recent article for South Africa’s Bizcommunity.com.

As usual, Gino offers sound advice, summarized here: Read more

We sometimes get asked to write a privacy policy. This post will cover why a privacy policy is important, how to write one and list some online resources to make the task easier. Read more

Memo to election officials across the US: Please let online copywriters and designers create a simple to use, friction-free electronic ballot.

We got to thinking about this because, once again, Florida is in the news for bungling an election. Read more

This is a follow-up to our earlier post about using verbs for links on websites. Thanks to everyone for their comments.

The consensus seems to be that Read more

We’ve blogged about this before, but because keywords are so important, we thought we’d go into a little more detail.

Keywords are nothing more than the most common terms people use to describe something. But choosing the right keyword can mean this difference between success or failure for your website.

For example, we almost called our website “interactive copywriter.” But a keyword search revealed that “interactive copywriter” was not anywhere near as popular a search string as “online copywriter.” Whew! Good thing we looked.

Keywords can be single terms or multi-word phrases (like “online copywriter”). Using a keyword tool gives you objective data about different words and phrases, an easy way to compare their popularity, helps you discover alternatives and gives you more surety about the words or phrase you choose.

We recommend the Google keyword tool for all online copywriting which involves the creation of keywords and phrases.

Why is Microsoft Word’s built-in dictionary so lame? Everybody has known this for years and remarks about it anecdotally. Read more