Two email campaigns from big-time media companies. One gets it, the other doesn’t.

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“Free” is a powerful motivator in a subject line, but care must be taken to avoid being snared in the spam filter.

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When writing for the internet - websites, emails, CTAs - a great headline is the key to opening up the viewer’s interest. In many types of messaging (think Craigslist posting), no one will read your great message if the headline doesn’t suck them in.

I Stole Your Crutches

[Viewer warning - some of the links may use adult language. Don’t click if you are offended by that kind of stuff.] Read more

Gino Cosme has pulled together 10 Tips for the Online Copywriters in a recent article for South Africa’s Bizcommunity.com.

As usual, Gino offers sound advice, summarized here: Read more

I’m as cynical as the next guy. It’s pretty hard to get me to open something. But how about this email headline from Marriott: Read more

This is a follow-up to our earlier post about using verbs for links on websites. Thanks to everyone for their comments.

The consensus seems to be that Read more