Goodtree & Company was started by advertising veteran Hal Goodtree in early 2007.

“There was a need for a digital agency that combined web skills with traditional advertising expertise,” says Goodtree. “As a writer, it was natural to focus on copywriting, a unique position for a digital agency and the epicenter of all powerful ad campaigns.”

“We’re channel agnostic,” continues Goodtree. “While the website remains the heart of most marketing efforts, we always push for a comprehensive approach that takes advantage of opportunities in social media, search, video, broadcast and print.”

Mr. Goodtree started his career at Benton & Bowles (later DMB&B) in New York. As an independent producer, he has worked for Saatchi & Saatchi, the National Football League, Draft Worldwide and Digitas. His work has been awarded a commercial Emmy for Sportschannel and a Lion at the Cannes Film Festival.